Collected Works presents Maggie Macnab and her new book, Design by Nature.  This book takes readers on an eclectic journey that examines the unending versatility of nature, illustrating how to uncover nature's ingenuity and use it to create beautiful and compelling design—from communications to architecture.

Written for designers and creative thinkers of all types, Design by Nature will guide creative minds through a series of unexpected "a-ha!" moments that describe subtle relationships common to all human experience. Using clear explanation, examples, and hands-on exercises, readers will learn about natural processes that consist of every day patterns and shapes that are often taken for granted, but are quite effective in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to recognize and apply a broad range of relationships for more aesthetic and effective design.

Maggie Macnab has been a strategic visual communicator for over three decades. She teaches design theory at the University of New Mexico and Santa Fe University of Art and Design, and is President emeritus of the Communication Artists of New Mexico. She also speaks for conferences, guest lectures at schools in the US and abroad, gives workshops on integrating symbolism into design, and consults on developing strategic and creative identities. Her first design theory book, Decoding Design: Understanding and Using Symbols in Visual Communication, was released worldwide to critical acclaim. Maggie is committed to beautiful and functional visual communications and to creative global problem solving using nature as mentor.

Design by Nature: Using Universal Forms and Principles in Design (Paperback)

By Maggie Macnab

$44.99

ISBN-13: 9780321747761
Availability: Usually Ships in 1-5 days
Published: New Riders Publishing, 10/2011

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